A big year is (almost) gone, welcome 2018

19th December 2017 by Dr Felix Jackson

Twenty-seventeen has been an incredible year, we have seen many changes and updates and we definitely expect more to come in the New Year. This year has been exciting for us at medDigital too, we have seen significant organic growth of our client base and projects, which in turn was reflected in the expansion of our wonderful team.

2017 in review:

  • Social Stories Temporary content is now widely available on social media channels, with Facebook and WhatsApp following Instagram and Snapchat. We’re sure we’ll see a further increase in the number of users that will prefer sharing non-permanent content on social media channels.
  • Twitter Revamp Twitter has been through rough times in the past but seems to be heading in the right direction now. The increase of the character limit to 280 has been well received by the users and we will definitely see further steps in 2018 to expand their user base and improve usability.
  • Chatbot Rush The number of chatbots available on the market has increased considerably over the past year as a way to help marketing campaigns. If this has been the year of experimentation, next year we will definitely see some great improvements in the use and adoption of chatbots.
  • EMA Late in November it was announced that the EMA (European Medicine Agency) will relocate to Amsterdam, following the decision of the UK to leave the European Union. The move will have to be completed by March 2019 and we can only sit and wait to see what change this will cause from a pharmaceutical and regulatory perspective.
  • Social Ads Transparency The use of social Ads and influencers is becoming more regulated and transparent, particularly following Facebook’s move to ensure users are able to tell when a post is sponsored or if there is a paid sponsorship behind the content shared.
  • VR and AR We have seen great strides taken in the development of VR technologies, with the recent introduction of Apple’s ARKit and Google’s ARCore, both tech giants are encouraging mobile experimentation, potentially making AR content accessible to hundreds of millions of smartphone owners. VR will continue to grow among early adopters but AR is probably the technology that will see most of the uptake next year.

What do you think will be the greatest trend in 2018?

The 2018 trends have been collated together from different online reports:

Key Digital Trends for 2018 – Ogilvy

Trends 18 - GlobalWebIndex

10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers